event.phase

Overview

String value indicating the phase of the adsRequest event. Possible values include:

• "init" — Indicates that the AppLovin plugin was initialized successfully.

• "failed" — Indicates that an ad failed to load. For this phase, event.isError will be true. Additionally, event.type and event.response can provide additional context.

• "loaded" — Indicates that an ad loaded successfully. For this phase, event.type can provide additional context.

• "displayed" — Indicates that a static interstitial ad (non-video) was displayed. For this phase, event.type can provide additional context. If you are using both static interstitial ads and video interstitial ads, and your event listener function detects this phase, we recommend that you detect the "playbackBegan" phase as well.

• "hidden" — Indicates that a static interstitial ad (non-video) was closed/hidden. For this phase, event.type can provide additional context. If you are using both static interstitial ads and video interstitial ads, and your event listener function detects this phase, we recommend that you detect the "playbackEnded" phase as well.

• "playbackBegan" — Indicates that a video interstitial ad was displayed. For this phase, event.type can provide additional context. If you are using both video interstitial and static interstitial ads, and your event listener function detects this phase, we recommend that you detect the "displayed" phase as well.

• "playbackEnded" — Indicates that a video interstitial ad was closed/hidden. For this phase, event.type can provide additional context. If you are using both video interstitial and static interstitial ads, and your event listener function detects this phase, we recommend that you detect the "hidden" phase as well.

• "clicked" — Indicates that an ad was clicked/tapped. For this phase, event.type can provide additional context.

• "declinedToView" — Applies only to rewarded video ads. Indicates that the user chose "no" when prompted to view the ad. For this phase, event.type can provide additional context.

• "validationSucceeded" — Applies only to rewarded video ads. Indicates that the user viewed the ad and that their reward was approved by the AppLovin server. For this phase, event.type can provide additional context.

• "validationExceededQuota" — Applies only to rewarded video ads. Indicates that the AppLovin server was contacted, but the user has already received the maximum amount of rewarded video offers allowed in a given day, defined by "frequency capping" in the AppLovin developer portal. For this phase, event.type can provide additional context.

• "validationRejected" — Applies only to rewarded video ads. Indicates that the AppLovin server rejected the reward request. For this phase, event.type can provide additional context.

• "validationFailed" — Applies only to rewarded video ads. Indicates that the AppLovin server could not be contacted. For this phase, event.type can provide additional context.